The Madison Card Show is all about connecting collectors from every corner of the hobby — from seasoned dealers to those rediscovering the joy of collecting.We’re excited to feature Scott Heimos of Average Guy Cards, a passionate collector and dealer who truly represents the heart of the hobby.
A Return to the Hobby After 30 Years
Scott rejoined the collecting world in December 2024 after a three-decade break. What started as a fun rediscovery quickly grew into a shared passion with his daughter, who’s now just as hooked on the hobby as he is.
“The hobby has changed quite a bit and I’m still learning every day,” Scott said. “The more you know, the more fun it becomes. I’m looking forward to seeing where this hobby takes me.”

What You’ll Find at Average Guy Cards
At Scott’s booth, you’ll discover a wide variety of modern sports cards — baseball, football, and basketball — along with a touch of hockey and vintage sprinkled in. His tables are always stocked with cards priced for the average collector, making his booth a favorite stop for both new and experienced hobbyists.
Whether you’re hunting for stars, rookies, or hidden gems, Average Guy Cards offers a mix of affordability and variety that keeps collectors coming back.
Where You Can Find Him
Scott sets up regularly at shows across the Midwest, including:
- Madison Card Show – Alliant Energy Center, Madison, WI
- Woodstock Card Show – Woodstock, IL (3 times)
- Game Changer Card Show – Romeoville, IL
- Schaumburg Card Show – Schaumburg, IL
- Green Bay Card Show – Green Bay, WI
- CS & Legacy Card Show – Crystal Lake, IL
- Break Time Card Show – Kildeer, IL
Connect with Average Guy Cards
Stay in touch with Scott and see his latest inventory online:
- eBay: @averageguycards
- Instagram: @averageguycards
- TikTok / YouTube: @averageguycards
- Preferred Contact: DM via any of the above platforms
Stop by Average Guy Cards at the next Madison Card Show to talk shop, browse a wide selection of affordable cards, and meet a fellow collector who’s proof that it’s never too late to get back into the hobby.